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'Dragons at Your Door' Launched

PUBLISHED ON Jun 06 2007

One of the most authoritative books on the phenomenal Chinese growth Dragons at Your Door: How Chinese Cost Innovation is Disrupting Global Competition is scheduled to be launched by its writers at Four Seasons Hotel, Jakarta, tomorrow. 

The book reveals the secret weapon of Chinese firms in challenging the established rules of global competition and strategies and strengths as well as weaknesses and limitation of the fast-rising Chinese competitors.

In the book the authors -- Peter J. Williamson, a professor of international management and Asian business, and Ming Zeng, a professor of strategy -- also surface the underlying logic that enables Chinese firms to attack high-end industries as well as provide critical new insight into the nature of these unique companies. 

The authors also put forward a radical alternative: perhaps your company should form a global alliance with one of the new Chinese companies, using it to bolster your chances of success, not just in China, but in markets around the world. -- JP 

Source : The Jakarta Post

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